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Ep 5: Consequence Design with Ron Bronson

In this episode, I speak Ron Bronson about Consequence Design. Ron says as “All designed interactions have consequences. Whether it's someone getting stuck buying a train ticket from a kiosk, hidden menus inside of web applications, or card-only convenience stores. In an "always-on" world, an increased constellation of digital tools can bring both significant benefits, but also harm with every notification, menu, or poorly researched interaction."

Ep 5: Consequence Design with Ron Bronson


Ron Bronson

I lead cross-functional teams and work on impactful, people-focused design products and initiatives. I help governments (and companies) devise manage large-scale digital transformation. From websites to building end-to-end digital products, I've been involved in all sorts of For nearly three years, I've worked on some of the world's biggest problems as part of 18F, an innovation product office within the federal government.

Over the years, my work includes product strategy & digital transformation for complex institutions, CMS migrations, information architecture, user research & service design. I've led teams, and directed digital strategy in the private sector, as well as government.

These days, my practice is focused on interrogating the ways harm is crafted into everyday experiences, and examining new ways for building teams, frameworks, and mental models for reducing friction that ruins experience, centered around a set of principles called Consequence Design.

I've also speak globally at world-class design, UX & tech events like An Event Apart, Confab, and many others. I've run a bevy of events including conferences of my own, too. When I don't have a mic in my hand, I'm holding a tennis racquet. I've been a coach for collegiate, high school, and private camps around the country. Right now, I'm the girls varsity head coach for a private high school in Portland.


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